SIO31: Why We Ignore Facts, with Sara Gorman

Joining me today is Sara Gorman! Sara is a public health expert and author based in New York. She is the co-founder of Critica, a community committed to making rational decisions about health and security. Critica’s mission is to develop and test new methods of advancing public acceptance of scientific evidence and promoting informed health decision-making.

Sara’s first book, Denying to the Grave: Why We Ignore the Facts That Will Save Uswas published in September 2016. It looks into the psychology of healthcare decision making and how people draw conclusions about perception of risk. It includes tips for the general public about how to discriminate between valid and invalid science and for public health professionals and doctors on how to communicate with people who don’t believe the best current scientific research. The book and her work have also been cited in articles about how to change people’s minds about many other things, including politics.
We discuss her book, and the possible lessons we can learn about how to convince people of things they don’t necessarily want to believe!

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